For FMCG Distributors, Stockist & Brand Field Teams

FMCG Salesman Tracking that proves every retailer visit

Live beat plans. GPS-verified store visits. Order capture from the field. Real-time territory visibility. Everything your salesmen need – without the enterprise price tag of Bizom or FieldAssist.
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Trusted by Indian FMCG distributors - from multi-city stockists to single-territory operators

Field reps on platform
0 +
Average payback period
0 Days
Per salesman / month
₹
Average rollout time
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The problem

If you run FMCG field sales in India this list will feel PAINFULLY FAMILIaR

The "I Visited All 40 Outlets Today" Lie

Your salesman's daily report shows 40 retailer visits. The actual number is closer to 18. The other 22 are marked "shop closed" with no proof either way. Your beat coverage looks great on paper and terrible in reality.

Orders Captured on Paper (And half go missing)

Field reps jot orders on crumpled notepads or forget them entirely. By the time orders reach the warehouse, 10-15% have errors or are missing. Retailers blame you. Retailers switch brands.

Beats plan that drift within a week

You hand out beat plans on Monday. By Wednesday, your salesmen are skipping lower-volume stores and doubling up on the easy ones. You find out at month-end. Too late.

Zero visibility between primary & secondary sales

You hand out beat plans on Monday. By Wednesday, your salesmen are skipping lower-volume stores and doubling up on the easy ones. You find out at month-end. Too late.

FMCG field sales, finally automated without the enterprise price tag

Bizom and FieldAssist built brilliant tools for Coca-Cola, Hershey’s, and P&G. But if you’re a regional distributor running 25 field salesmen across Gujarat, those platforms are priced for a different world. MyFieldHeroes gives you 90% of the functionality at roughly 10% of the cost.

Every retailer visit, proof-stamped

GPS geofence + photo proof + timestamp means "I visited the shop" stops being a claim and becomes a verified fact. Beat coverage numbers finally match reality.

Attendance you can actually trust

Facial recognition + GPS geofencing means no buddy punching, no fake check-ins, no arguments. Your team marks attendance. The system verifies it.

A field ops engine that runs itself

Beat plans auto-generated. Expenses submitted from the field. DSRs filed in the app. Your managers stop chasing paperwork and start coaching performance.

The features your FMCG field team will open every single morning

Live Beat Plan Management

Upload your beat plans once. Assign them to salesmen. MyFieldHeroes draws the route on a live map, tracks real-time adherence, and flags skipped outlets the same day. ASMs see their entire zone on a dashboard — no more waiting for Friday's Excel report.
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GPS-Verified Retailer Visits

Your salesman pulls up to the retailer, opens the app, hits check-in, and takes a quick photo of the shop signage. Location verified. Visit logged. Time recorded. The fake visit problem disappears by end of week one.
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Order Capture at the Counter

Built-in product catalog with SKU images, MRP, scheme pricing, and stock availability. Your salesman places the order at the retailer's counter, confirms it on the retailer's phone if needed, and submits. Orders reach the distributor's ERP instantly. No paper, no phone calls, no errors.
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Scheme & Promotion Tracking

Push active schemes to your field team's phones. They see per-SKU offers, qualifying conditions, and promo banners at every retailer interaction. When a scheme ends, it disappears from the app automatically. No more "saab, I didn't know" excuses.
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Full Offline Mode for Weak-Signal Markets

Your salesman covers rural Odisha, interior Maharashtra, or a basement kirana where signal is dead. MyFieldHeroes stores the visit, order, photo, and check-in locally. Sync happens the instant the phone reconnects. Your rural coverage data stops being a black box.
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Your beat plan should change salesman behavior by Tuesday morning not by month end

Live beat plans. GPS-verified store visits. Order capture from the field. Real-time territory visibility. Everything your salesmen need – without the enterprise price tag of Bizom or FieldAssist.

MyFieldHeroes turns beat adherence into a real-time signal. The moment a salesman skips a scheduled outlet, a yellow flag appears on the ASM’s dashboard. Beat plans stop being paperwork and start being an actual management tool.

  • Monday Beat plan distributed

    High hopes. WhatsApp group updated. Salesmen confirm receipt.

  • Wednesday - Drift begins

    3 salesmen skipping lower-volume outlets. You don't know yet.

  • Friday - ASM starts piecing it together

    Tally sheets. WhatsApp messages. Phone calls. By the time you know, it's too late

  • With MyField Heroes - Tuesday 11 AM

    Skip flagged. ASM calls salesman. Course-corrected before day is over.

Why FMCG distributors choose MyFieldHeroes over enterprise SFA platforms

Bizom and FieldAssist are excellent tools – if you’re Coca-Cola. For the other 95% of Indian FMCG distributors, there’s a better fit.

  • What matters to you

  • Per-user pricing

  • Setup time

  • Minimum team size

  • Offline mode

  • Built for

  • Public pricing

  • ENTERPRISE SFA (BIZOM/FIELDASSIST)

  • Custom (starts in lakhs/year)

  • 4-12 weeks

  • Typically 100+ users

  • Limited (read-only cached data)

  • Enterprise brands with IT teams

  • Hidden behind sales calls

  • MyFieldHeroes

  • ₹149per user / month-published

  • 48 hours

  • As low as 5 users

  • Full offline-first-every feature

  • Indian distributors & mid-size FMCG

  • Published and transparent

MyFieldHeroes isn't trying to replace Bizom. We're built for the distributor who was quoted 18 lakhs for an enterprise SFA platform & walked away.

See full comparison

Customer Stories

Real-world success stories showcasing

How our solution Solves client challenges.

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Albert Wilson

,,

mornings of spring which I enjoy with my whole heart. I am alone and feel the charm of existence in this spot mornings of spring which I enjoy.

Sarah Anderson

,,

When it comes to barbequing, there are two main schools of thought for the techniques that you can use. Freshly eggs with applewood smoked bacon - are amazing!

Walter smith

,,

Read more customer stories

One plan. One price. No Surprises.

Everything you need to manage your field force efficiently at an honest price point.

Enterprise Access

₹149/user/month
  • Unlock premium features and expert support. Choose from our range of flexible plans. Empower your workflow with a perfect fit.
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  • Real-time GPS tracking

  • Full Offline Mode

  • Expense Management

  • Unlimited Reports & Analytics

  • Facial Recognition Attendance

  • Beat Planning & Route Management

  • Task Assignment & Visits

  • Free Onboarding & Support

Questions people ask before Signing Up.

How is MyFieldHeroes different from Bizom or FieldAssist?

Three big differences. First, pricing — we’re ₹149/user/month, published and transparent. Enterprise SFA platforms typically cost 10–20× more and hide pricing behind sales calls. Second, we’re built for mid-size distributors and regional FMCG teams, not for Coca-Cola. Setup is 48 hours, not 3 months. Third, our offline mode is genuinely offline-first — every feature works in zero-signal markets, not just read-only cached data.

Can my salesmen capture orders in the app and send them to my distributor's system?

Yes. MyFieldHeroes has a built-in order capture module with your full product catalog, SKU images, MRP, scheme pricing, and stock availability. Orders are captured at the retailer’s counter and flow to your ERP or distributor management system via API integration. We handle the integration setup during onboarding.

Can I see which salesmen are skipping outlets on their beat plan?

Yes — in real time. Your ASM dashboard shows live beat adherence. Skipped outlets are auto-flagged within hours of the planned visit time. You see the drift on Tuesday morning, not at month-end. You can call the salesman before the day is over and course-correct.

What about weak-signal and rural markets?

MyFieldHeroes is built offline-first. Every check-in, visit log, order, photo, and expense is stored locally on the salesman’s phone and auto-syncs the moment the phone finds even 2G signal. Your rural and tier-3 coverage data is finally as reliable as your urban data.

How do I handle primary vs secondary sales visibility?

Primary sales data (distributor → retailer) flows from your existing ERP. MyFieldHeroes captures the secondary layer — which retailers your salesmen actually visited, which SKUs were discussed, which schemes were pushed, and which orders were placed in the field. Together, you get end-to-end visibility across the channel.

How fast can we go live across a 30-person salesman team?

Most FMCG teams are fully live within 48–72 hours. We handle the retailer master upload, beat plan import, product catalog setup, and scheme configuration. Your salesmen install the app, complete a 15-minute walkthrough, and start capturing data from day one. Your ASMs get a 45-minute training session.

Stop Managing Blind.

Start Leading with Data.

Book a 20-minute demo. We’ll show you exactly how MyFieldHeroes fits your workflow- whether you run 5 MRs or 500 field reps.
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  • Built in India
  • No credit card required
  • Live in under 48 hours