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Illustration of a field staff tracking app verifying counter calls with map pins, routes, cartons, and laptops in wholesale distribution.
Why counter calls still slip through the cracks and how a field staff tracking app fixes it Here’s the day-to-day reality: Morning huddles look great on paper, but by late afternoon you’re unsure which kirana stores, medical counters, or hardware retailers were actually visited, which orders were booked, or where the route went off track. Beat coverage gaps quietly erode sell-in and credibility. A modern field staff tracking app closes those gaps by verifying every
Illustration of a geofence time clock app for distributors enforcing route discipline and call time with calendar and GPS icons.
Distributors and collection teams know the sting of “collections drag.” It’s the slow leak of time and money when reps start late, drift off-route, skip outlets, linger between stops, or miss call-time windows. Even a 15–20 minute slip per rep per day compounds into missed calls, delayed bank drops, and messy reconciliations at month-end. With margins tight, route discipline and timely calls are not optional-they’re the operating system. That’s where a geofence time clock acts

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