The FMCG industry thrives on speed and execution excellence. With thousands of field representatives visiting distributors and sites every day, managing on-ground operations has become increasingly complex. Manual reporting and lack of accountability often slow down growth. This is where a field sales management app becomes important. MFH is redefining how FMCG companies manage their field force by combining field sales automation software, real-time tracking, attendance intelligence, and productivity tools into one powerful platform. It
For years, field sales teams relied on basic sales tracking like manual attendance and end-of-day reports. While this approach once worked, the modern sales landscape has changed dramatically. By 2026, businesses won’t just ask “Where is my sales team?” but they’ll ask, “How effectively are they performing, and what should they do next?” This is powered by sales automation software and platforms like MyFieldHeroes are helping organizations transform raw field data into actionable insights. Table
