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Field management dashboard with people, delivery truck, and globe illustrating secondary sales visibility and distributor tracking for FMCG.
If you are leading sales or distribution in an FMCG or consumer goods company, you probably know the feeling: primary sales look healthy, but secondary sales through stockists seem to vanish into a fog. Out-of-date spreadsheets, delayed claims, and “we will send the file tomorrow” can turn planning into guesswork. This is exactly where the best field management software earns its name, by turning blind spots into a live, shared picture of what is selling,
Illustration of a field staff tracking app verifying counter calls with map pins, routes, cartons, and laptops in wholesale distribution.
Why counter calls still slip through the cracks and how a field staff tracking app fixes it Here’s the day-to-day reality: Morning huddles look great on paper, but by late afternoon you’re unsure which kirana stores, medical counters, or hardware retailers were actually visited, which orders were booked, or where the route went off track. Beat coverage gaps quietly erode sell-in and credibility. A modern field staff tracking app closes those gaps by verifying every

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