Key Performance Indicators for Pharma Reps: Tracking with MyFieldHeroes
When you cannot track the performance of your pharma sales representatives, you will not achieve the efficiency and productivity required to succeed. However, distance should not be a barrier when technology in the form of field automation tools is your ally. Ensuring that field sales representatives are actively engaging with target clients and expenses are being properly managed and communicated to you can be done with MyFieldHeroes (MFH). The tool will act as a medicine for pharma companies helping them understand their field members properly with performance indicators. Let’s see what’s special about this automation platform that facilitates proper tracking.
Features in MFH that Facilitates Proper Tracking
1. Enhanced Visit Tracking
One of the primary challenges in managing a dispersed pharma sales force is ensuring that field executives are visiting the intended healthcare providers and other stakeholders. With MFH’s exclusive tracking tools, senior authorities can monitor on-field activities through an admin portal. This allows managers to confirm that field reps are actually reaching targeted locations, enhancing accountability and ensuring that sales reps are fully engaged in their territories. The mobile app equips field reps to check in and out of locations in real time, making tracking seamless and providing valuable data on the time spent per visit and the frequency of engagements with each client.
2. Easy and Error Free Expense Reimbursement
Expense management is another critical KPI for pharma reps, as they frequently incur travel, accommodation, and meal expenses while on the job. Traditionally, the end-of-day accumulation of bills becomes a cumbersome process for both reps and managers. MFH addresses this by offering an intuitive expense reimbursement workflow, allowing field reps to upload receipts and expense details directly into the app while in the field. This functionality reduces the administrative burden on managers, who can instantly approve or deny requests from their dashboard, saving time and minimizing the likelihood of errors or missed reimbursements. Such streamlining supports financial transparency and efficiency, making expense tracking an achievable KPI.
3. Real-Time Communication
Sales reps often need to communicate promptly with their managers for guidance, approvals, or support with unexpected issues. MFH’s instant messaging feature bridges the communication gap, enabling quick, two-way communication between field reps and their supervisors. Managers can provide real-time support through the web-based platform, ensuring that field reps have access to the information and resources they need. For pharma sales, this means fewer delays and more time spent on relationship-building activities. The messaging tool can serve as a KPI by tracking response times and fostering quicker decision-making.
4. Offline Accessibility
For pharma reps working in remote or rural areas with inconsistent internet connectivity is very common. The MFH app’s offline functionality becomes an essential productivity tool. Executives can continue logging visits, adding notes, and capturing photos even without an internet connection. As soon as they reconnect, the app automatically syncs data, reducing downtime and ensuring no details are lost. By tracking activities completed offline and analyzing productivity across different connectivity scenarios, companies can add another layer to performance tracking and support KPIs for efficiency, even in challenging environments.
5. Comprehensive Field Force Management
Effective management of an on-field sales team involves not only tracking visits and expenses but also overseeing leads, monitoring GPS location, and assigning tasks in real time. MFH enables managers to do all of this from a centralized dashboard, ensuring they are always in control and well-informed about their team’s movements and workload. The GPS tracking feature allows managers to assess the locations and routes of field reps, offering insights into optimal resource allocation and overall productivity.
Conclusion
To get minute-by-minute updates on what your field representatives are doing and how they are performing, you need tools like MyFieldHeroes. With features like GPS tracking, offline accessibility, and enhanced visit tracking, MFH enables managers to oversee a dispersed sales force efficiently, boosting accountability and productivity. It removes barriers created by distance and limited connectivity, ensuring reps remain engaged with clients and that performance indicators are clear and actionable. MFH is the ultimate ally for pharma field force optimization.
Look below and you will find some interesting FAQ’s
FAQ 1. What is MyFieldHeroes (MFH), and how does it benefit pharma companies?
Answer: MyFieldHeroes (MFH) is a field automation platform designed to enhance productivity and accountability for pharmaceutical companies’ on-field sales representatives. It helps pharma companies track visits, manage expenses, facilitate real-time communication, and ensure efficiency with features like GPS tracking, offline accessibility, and a centralized dashboard.
FAQ 2. How does MFH improve tracking of sales representatives’ visits to healthcare providers?
Answer: MFH offers an exclusive visit tracking feature that allows sales managers to monitor field activities through an admin portal. Sales reps can check in and out of locations in real time, providing managers with data on visit times and engagement frequency with each client. This improves accountability and ensures reps cover their designated areas.
FAQ 3. Can MFH simplify the expense reimbursement process for pharma reps?
Answer: Yes, MFH includes an intuitive expense reimbursement feature that allows reps to upload receipts and expense details directly from the field. Managers can approve or deny these requests instantly through their dashboard, reducing administrative tasks and making expense tracking faster and error-free.
FAQ 4. How does MyFieldHeroes support sales reps in areas with limited internet connectivity?
Answer: MFH offers offline accessibility, enabling sales reps to log visits, add notes, and capture photos without an internet connection. When connectivity is restored, the app automatically syncs data, ensuring productivity is maintained, and no information is lost, even in remote areas.
FAQ 5. What makes MFH’s real-time communication feature important for field sales teams?
Answer: MFH’s instant messaging feature allows field reps to communicate quickly with managers for guidance or approvals. This real-time communication reduces delays and enhances decision-making, enabling sales reps to spend more time engaging with clients and less time waiting for support.
